Update: 22.11.2022
Last week: 45 week 2022 (07.11.2022 - 13.11.2022)
Last full month: October 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 496 | -6.0% | 50.7% | 0.6 | 682 303 | -3.6% | 79.9% | 0.6 | -7.1% |
| MoM | 7 295 | -11.9% | 49.8% | -1.4 | 3 350 347 | -13.6% | 79.7% | -1.1 | -9.4% |
| YTD | 93 674 | -9.6% | 53.5% | -3.9 | 44 048 323 | 11.6% | 81.9% | 0.7 | -2.9% |
| MAT | 107 699 | -13.2% | 52.3% | -5.6 | 50 176 155 | 8.4% | 81.0% | -0.2 | -3.9% |
| KAPSIKAM | |||||||||
| WoW | 20 563 | 1.8% | 3.2% | 0.1 | 8 050 084 | 3.4% | 3.3% | 0 | -0.3% |
| MoM | 90 681 | 4.1% | 3.0% | 0.4 | 35 305 619 | 4.5% | 3.1% | 0.4 | -10.0% |
| YTD | 864 600 | -1.7% | 2.6% | 0 | 355 611 300 | -2.2% | 2.8% | -0.2 | -3.5% |
| MAT | 1 050 064 | -3.4% | 2.7% | 0 | 430 814 433 | -4.1% | 2.9% | -0.2 | -5.2% |
| MILDRONATE | |||||||||
| WoW | 58 741 | -3.6% | 15.5% | 0.2 | 39 427 779 | -2.5% | 15.5% | 0.2 | -5.5% |
| MoM | 296 684 | -12.2% | 15.9% | -0.1 | 195 533 084 | -12.5% | 15.7% | -0.3 | -7.2% |
| YTD | 3 889 376 | -3.0% | 13.3% | -0.6 | 2 353 930 328 | 44.4% | 14.0% | 2.3 | 1.5% |
| MAT | 4 674 951 | -0.1% | 13.4% | -0.1 | 2 657 646 110 | 38.4% | 13.5% | 2.1 | 0.6% |
| SULFARGIN | |||||||||
| WoW | 2 089 | 11.3% | 0.7% | 0.1 | 1 158 962 | 9.9% | 1.1% | 0.1 | -1.1% |
| MoM | 9 655 | -8.1% | 0.7% | 0 | 5 437 489 | -8.8% | 1.1% | 0 | -10.2% |
| YTD | 127 220 | -6.5% | 0.8% | 0 | 65 896 224 | -0.2% | 1.2% | 0 | -8.5% |
| MAT | 155 285 | -4.3% | 0.8% | 0 | 79 627 887 | 2.0% | 1.2% | 0.1 | -9.1% |
| VIPROSAL | |||||||||
| WoW | 17 815 | 12.3% | 2.7% | 0.3 | 6 712 534 | 12.4% | 2.6% | 0.2 | -0.1% |
| MoM | 75 923 | -8.3% | 2.4% | 0 | 29 005 373 | -8.0% | 2.4% | 0.1 | -9.7% |
| YTD | 996 077 | 0.3% | 2.9% | 0.1 | 402 766 617 | 7.9% | 3.0% | 0.1 | -3.7% |
| MAT | 1 246 893 | 4.1% | 3.0% | 0.3 | 500 872 270 | 10.8% | 3.2% | 0.2 | -5.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 93 674 | -9.6% | 53.5% | -3.9 | 44 048 323 | 11.6% | 81.9% | 0.7 | -2.9% |
| KAPSIKAM | 864 600 | -1.7% | 2.6% | 0 | 355 611 300 | -2.2% | 2.8% | -0.2 | -3.5% |
| MILDRONATE | 3 889 376 | -3.0% | 13.3% | -0.6 | 2 353 930 328 | 44.4% | 14.0% | 2.3 | 1.5% |
| SULFARGIN | 127 220 | -6.5% | 0.8% | 0 | 65 896 224 | -0.2% | 1.2% | 0 | -8.5% |
| VIPROSAL | 996 077 | 0.3% | 2.9% | 0.1 | 402 766 617 | 7.9% | 3.0% | 0.1 | -3.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 107 699 | -13.2% | 52.3% | -5.6 | 50 176 155 | 8.4% | 81.0% | -0.2 | -3.9% |
| KAPSIKAM | 1 050 064 | -3.4% | 2.7% | 0 | 430 814 433 | -4.1% | 2.9% | -0.2 | -5.2% |
| MILDRONATE | 4 674 951 | -0.1% | 13.4% | -0.1 | 2 657 646 110 | 38.4% | 13.5% | 2.1 | 0.6% |
| SULFARGIN | 155 285 | -4.3% | 0.8% | 0 | 79 627 887 | 2.0% | 1.2% | 0.1 | -9.1% |
| VIPROSAL | 1 246 893 | 4.1% | 3.0% | 0.3 | 500 872 270 | 10.8% | 3.2% | 0.2 | -5.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 496 | -6.0% | 50.7% | 0.6 | 682 303 | -3.6% | 79.9% | 0.6 | -7.1% |
| KAPSIKAM | 20 563 | 1.8% | 3.2% | 0.1 | 8 050 084 | 3.4% | 3.3% | 0 | -0.3% |
| MILDRONATE | 58 741 | -3.6% | 15.5% | 0.2 | 39 427 779 | -2.5% | 15.5% | 0.2 | -5.5% |
| SULFARGIN | 2 089 | 11.3% | 0.7% | 0.1 | 1 158 962 | 9.9% | 1.1% | 0.1 | -1.1% |
| VIPROSAL | 17 815 | 12.3% | 2.7% | 0.3 | 6 712 534 | 12.4% | 2.6% | 0.2 | -0.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 7 295 | -11.9% | 49.8% | -1.4 | 3 350 347 | -13.6% | 79.7% | -1.1 | -9.4% |
| KAPSIKAM | 90 681 | 4.1% | 3.0% | 0.4 | 35 305 619 | 4.5% | 3.1% | 0.4 | -10.0% |
| MILDRONATE | 296 684 | -12.2% | 15.9% | -0.1 | 195 533 084 | -12.5% | 15.7% | -0.3 | -7.2% |
| SULFARGIN | 9 655 | -8.1% | 0.7% | 0 | 5 437 489 | -8.8% | 1.1% | 0 | -10.2% |
| VIPROSAL | 75 923 | -8.3% | 2.4% | 0 | 29 005 373 | -8.0% | 2.4% | 0.1 | -9.7% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs